Bench Craft Company offers businesses a unique way to advertise to a highly-desired demographic — golfers. The average golfer household income is about $85,000, and 90% are homeowners, which makes them a prime target audience. Unfortunately, few local business owners can afford the pricey ads in golfing magazines. Bench Craft Company has the answer.
Bench Craft provides golf courses with a variety of products used on golf courses. The courses get the products at no cost, because they are sponsored by local businesses, which get their ads placed on the products.
Bench Craft Company’s signature product is the heavy-duty cedar or redwood bench, which they put beside each tee-off location on the course. Each bench has a sign with the hole number, par, yardage, and handicap — the kind of information every golfer refers to before playing the hole. Next to that is a large, full-colored ad featuring a local business, which is impossible to miss for anyone reviewing the course information on the bench.
Bench Craft also offers tee signs, golf ball washers, display boards, course guides and scorecards — all at no cost to the golf course and all funded by advertising from local businesses. As the players take advantage of relaxing on the bench, using the ball washer, reviewing the information on the display boards and course guides, or updating their scorecards, they also see the ads placed on each of these products.
It’s a win-win program. The golf courses get these products at no expense, which saves them money and lets them serve their players better. Businesses get a cost-effective way to reach an educated, affluent market.
Bench Craft provides its products to more than 1,400 golf courses in the U.S. and is now the largest provider of custom-designed golf tee signs and benches in the country. And with about 16,000 golf courses nationwide, there’s plenty of room for expansion, and plenty of opportunity for local businesses to use Bench Craft’s unique model for advertising to golfers.
For more information: www.benchcraftcompany.com